Elevage Digital takes a specialized and increasingly critical approach to digital marketing by focusing on website accessibility, helping small businesses, nonprofits and local governments reduce legal risk while expanding their reach.
Led by owner Renee Dunn, a University of Mary Washington alum and Fredericksburg resident for nearly 30 years, Elevage Digital brings more than 25 years of hands-on web development experience. Renee began coding websites long before today’s no-code and AI-driven platforms existed, and that deep technical expertise continues to set the business apart. While Elevage builds sites using WordPress, the team relies on a carefully vetted set of tools and still prioritizes manual code editing to ensure speed, quality and performance that many automated platforms cannot match.
What differentiates Elevage Digital is its commitment to accessibility. The team follows Website Content Accessibility Guidelines (WCAG), balancing accessibility with usability and SEO best practices when building, auditing and remediating websites. Renee is a Certified Professional in Accessibility Core Competencies (CPACC), a credential recognized by the International Association of Accessibility Professionals.
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As the digital landscape evolves, many businesses face new challenges. The rise of low-cost website builders and AI tools has made it easier than ever to launch a website, but often at the expense of page speed, search performance and accessibility. At the same time, legal action related to inaccessible websites continues to increase. Many businesses are also turning to accessibility overlay tools, which promise quick fixes but often fail to fully address underlying issues.
Elevage Digital encourages businesses to start with a clear understanding of where they stand. Through detailed accessibility audits that combine automated and manual testing, including keyboard navigation, screen readers and real user experiences, clients receive a comprehensive view of their website’s performance. From there, Elevage develops practical remediation plans, helping organizations prioritize improvements and, in some cases, demonstrate good-faith efforts that may reduce legal risk.
The impact of this work is measurable. In one recent project, Elevage Digital helped a large organization reduce critical accessibility issues by more than 80 percent. In another, the team partnered with a mental health service provider and its design team to build a fully accessible website that meets federal WCAG standards.
For businesses unsure where to begin, Renee offers simple, practical advice: start small. Adding alt text to images, using descriptive link text and ensuring videos include accurate captions are meaningful first steps. From there, a thoughtful plan can make accessibility and performance improvements manageable and effective.
With a focus on quality, compliance and long-term results, Elevage Digital is helping organizations build websites that are not only functional and attractive, but inclusive and future-ready.
